Geoffrey Colvin

Geoffrey Colvin is the author of Talent is Overrated: What Really Separates World-Class Performers from Everybody Else , co-author of Angel Customers and Demon Customers , and a Senior Editor at Large for Fortune Magazine.

The thesis of Talent is Overrated is that the greatest achievers succeed through endless "deliberate practice." Colvin characterizes it as "Hitting an eight-iron 300 times with a goal of leaving the ball within 20 feet of the pin 80 percent of the time, continually observing results and making appropriate adjustments, and doing that for hours every day - that's deliberate practice.".[3]

Colvin is the brother of singer/songwriter Shawn Colvin.[5]